APV eCoolRoof is a white, field-applied, cool roof coating system engineered to significantly increase the emissivity and total solar reflectance properties of a roof's surface. The product's reflectivity is warranted for 10 years, which is more than three times longer than conventional elastomeric acrylic coatings. APV eCoolRoof meets and exceeds the Cool Roof Rating Council's (CRRC) standards for cool roof coatings.